KEYTAKEAWAYS
- Imma, a virtual human created by Aww Inc., has amassed 2 million followers across social platforms and partnered with major brands like Coach and BMW.
- The virtual human market is projected to grow from $10 billion in 2020 to over $500 billion within 5-6 years.
- Aww Inc.'s technology allows real people to transform into virtual humans, opening new possibilities for content creators and streamers.
CONTENT
Virtual humans: the future of digital storytelling. Sara Giusto of Aww Inc. introduces Imma, a social media sensation with 2M followers, at Asia Blockchain Summit 2024.
At the Asia Blockchain Summit 2024, Sara Giusto of Aww Inc. introduced the Web3 event to Imma, a groundbreaking virtual human taking social media by storm. Giusto, a producer at Aww Inc., Asia’s first virtual human company, is a rising star in the tech industry. With her bright colored hair and energetic presence, Giusto comes across as cool and laid-back. (She’s super friendly too! Even taking time to snap photos with us after her talk.)
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Featured in Forbes Japan’s ’30 Under 30′ in 2023 and a speaker at TED in 2024, Giusto’s multicultural background has positioned her as a global bridge connecting diverse cultures. Her work with Aww Inc. has led to the creation of multiple intellectual properties, including the pink-haired virtual influencer, Imma.
During her presentation, Giusto revealed that Imma has amassed a following of nearly 2 million across platforms like Instagram, TikTok, and X. “We’ve created a model that engages on all major social platforms as a normal-looking human, but she doesn’t exist,” Giusto explained. “This is the future of storytelling in the digital age.”
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Imma’s rise to fame has been meteoric. On TikTok alone, she garnered 450 million likes in just two months, with her most recent video amassing an impressive 18.2 million views. Her global appeal, particularly among Gen Z, has made her a sought-after partner for major brands like Coach, Ikea, and BMW.
But Imma’s influence extends beyond the virtual realm. Giusto emphasized the importance of real-world impact, noting Imma’s participation in high-profile events:
“She performed in the Paralympics closing ceremony in Tokyo 2020 and was chosen as the first virtual human for Forbes Woman of the Year, alongside former U.S. First Lady Michelle Obama and environmentalist Greta Thunberg.”
Aww Inc.’s technology is pushing boundaries, with their latest innovation allowing real people to transform into virtual humans. This opens up new possibilities for content creators, particularly in the gaming industry. “Imagine game streamers who prefer not to show their faces – they can now become virtual characters,” Giusto suggested.
The market for virtual humans is exploding. From an estimated $10 billion in 2020, it’s projected to surpass $500 billion within five to six years. Aww Inc. is at the forefront of this revolution, soon-to-be partnering with NVIDIA to develop AI-driven virtual humans capable of real-time interaction.
As the presentation concluded, attendees were treated to a special message from Imma herself:
“Hi everyone, and thanks Sara for the introduction. This is Imma. I’m a virtual human from Tokyo. Just wanted to say hello. How’s Asia Blockchain Summit going? Oh, is it really hot in Taipei? In the virtual world, it’s pretty nice weather. Come here if you want to cool off.”
With virtual humans like Imma blurring the lines between digital and reality, the future of storytelling, brand engagement, and human interaction is set to undergo a profound transformation. As Giusto and Aww Inc. continue to innovate in this space, the possibilities seem limitless.
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