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# CRYPTO ANALYSIS

Binance Labs Invests in Pluto Studio, Backing Telegram-based Web3 Game Catizen

Pluto, Binance, TON

KEYTAKEAWAYS

  • Binance Labs leads investment in Pluto Studio, creator of Telegram-based game Catizen
  • Funding to support Catizen's growth, mini-app development, and developer onboarding

CONTENT

Nine new Ethereum exchange-traded funds from eight issuers launched on U.S. exchanges, marking a significant milestone for the cryptocurrency. Grayscale’s ETHE led the pack, accounting for nearly half of the total trading volume.


 

Binance Labs, the venture capital arm of the world’s largest cryptocurrency exchange, has announced a strategic investment in Pluto Studio, the GameFi publishing platform behind the popular Telegram-based Web3 game Catizen.

 

 

 

The investment, announced on Tuesday, will be used to fund growth initiatives across Pluto Studio’s platform. Specifically, the capital will support the development of Catizen’s mini-app and game engine, as well as efforts to onboard more developers to the ecosystem.

 

>> Also read: Catizen : Cute Cats, Gamefi & Free Airdrop

 

Ricky Wong, co-founder of Pluto Studio, expressed enthusiasm about the investment, stating, “We are incredibly thrilled to receive funding from an industry leader like Binance Labs. This investment validates our vision and reinforces our confidence in our ability to build the infrastructure needed to drive the next wave of Web3 entertainment.

 

 

 

Catizen, launched in March 2024, has gained significant traction within the Telegram and TON blockchain ecosystems. The gaming bot has reached over 25 million players, with approximately 1.5 million on-chain gamers. Moreover, Catizen has attracted more than 500,000 paying users worldwide and has shown dominance in TON Foundation’s incentive program, The Open League.

 

The success of Catizen aligns with the recent growth of the Telegram and TON blockchain ecosystems, which have seen viral projects like Notcoin and Hamster Kombat take the market by storm. By tapping into Telegram’s vast user base, Catizen has brought the Web3 attention economy to millions of users.

 

Looking ahead, Pluto Studio plans to release more mini-games and develop a dedicated mini-app center combining Launchpool features, short videos, and e-commerce. The platform also aims to capitalize on the growing interest in gamification and play-to-airdrop initiatives to attract more users to its ecosystem.

 

This investment from Binance Labs not only provides Pluto Studio with financial support but also lends credibility to its vision for the future of Web3 gaming and entertainment.

 

 

 

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