KEYTAKEAWAYS
- SEND launched 100,000 NFTs using Blink functionality, offering holders future $SEND token airdrops and demonstrating Blink's potential for on-chain actions via social media.
- The project aims to support Solana's Blink ecosystem by rewarding both developers and users, potentially creating a self-sustaining community-driven platform.
- SEND's approach mirrors successful crypto projects like DEGEN, but its close tie to Blink and Solana could set it apart in the evolving crypto landscape.
CONTENT
Explore how SEND is leveraging Solana’s Blink to create a community-driven ecosystem. Learn about its innovative NFT launch, potential token rewards, and parallels with successful crypto projects like DEGEN.
SEND: PIONEERING SOLANA’S BLINK WITH COMMUNITY-DRIVEN TOKENOMICS
About two weeks ago, Solana‘s Blink became popular.
Blink allows direct embedding of on-chain functionality in tweets, enabling various on-chain actions like Swap, Mint, and Donate with just a click on the tweet.
However, at that time, Blink was merely demonstrating “what it could do”, leaving the “how to do it specifically” open for the community and developers to explore.
Therefore, it’s even more necessary for us to pay attention to new projects centered around Blink.
Speed is of the essence. Just days after Blink was released, an account named SEND (@thesendcoin) seemed fully prepared, directly showcasing 50+ use cases of Blink with detailed, vivid, and authentic descriptions.
Solana just changed the internet forever with Blinks.
Here are 50+ ideas that you can build with Blinks right now 🧵 pic.twitter.com/YxDXBvE9gW
— SEND (@thesendcoin) June 27, 2024
This week there is going to be a game changing annoucement on Solana
dont blink, send it
— SEND (@thesendcoin) June 25, 2024
How have you already produced such well-formed use cases before the communities have even started researching?
Coincidentally, Blink was officially released on the 25th; SEND’s official account began hinting on the 24th that “Solana has big moves this week, don’t blink, send it”.
It’s as if they had “I already knew about Blink” written all over their face.
Another point that demands attention is that Solana founder Toly’s earlier pinned tweet is about another 100 use cases of Blinks proposed by the SEND team, openly promoting the project. Combined with SEND’s prescient posts, it’s hard not to suspect official support.
You might think this is all about technology. The truth is echoes of $DEGEN are visible here.
What you might not know is that a week ago, SEND directly implemented a function to Mint NFTs via a Twitter button, with NFT holders entitled to future $SEND token airdrops.
The SEND project’s description already clearly states: SEND will be a community token used to support Solana’s Blink ecosystem.
Remember how Warpcast itself had no token, but incubated community MEME coins like DEGEN? Could the same path occur with Blink functionality — $SEND?
100,000 NFTS, SWEPT CLEAN BY FOMO
While supporting the Blink ecosystem, SEND set an example and also created a speculative FOMO.
On July 3rd, SEND directly posted on X, launching 100,000 Send it series NFTs, which could be minted directly on the X page by clicking the Collect button, utilizing Blink’s functionality.
Combined with Phantom wallet’s “Allow ACTION on X.com” feature (the technical framework supporting Blink), you can easily mint this NFT directly.
Meanwhile, SEND officials stipulated that each NFT holder would have a chance to win a 6.9 SOL prize draw and receive more undisclosed airdrop rewards.
Considering that the SEND project also has its own “community coin $SEND”, this undisclosed airdrop is likely pointing to the $SEND token itself.
With several bullish factors stacked together, FOMO sentiment naturally ran high, and the “Send it” NFTs were quickly sold out. As of writing, the floor price for this series on Tensor is around 0.42 SOL.
Clearly, the SEND team knows how to stir things up. After the NFTs were minted out, they posted a link with Blink functionality, stating that you can’t mint anymore, but you can still “trade it”, allowing direct one-click purchase of this NFT.
At this point, “Send it” has a more speculative connotation, with the implied meaning possibly being to send the NFT floor price to the moon.
With technology, use cases, and a knack for engagement, SEND, centered around Blink, indeed reminds one of the time when Warpcaster was hot, and MEME coins like DEGEN that emerged from the application.
FROM THE COMMUNITY, BACK TO THE COMMUNITY
SEND’s official website is currently very simple, without revealing more token details or information about the institutions behind it.
But judging from the project’s purpose and demonstrated use cases, it’s more about serving the ecosystem that Blink can build in the future, and the developers within it.
In the long tweet about 100+ Blinks use cases mentioned at the beginning of the article, SEND has clearly written that they welcome other developers to implement similar and more use cases, and to actively contact them.
This is essentially saying, “I have the ability to set an example, and I also welcome more developers to co-build the Blink ecosystem”.
Those who have been in the crypto market for a long time know that relying solely on lone courage and outstanding technology, it’s difficult to stand out among limited and disloyal attention; whatever you do, you should leave room for imagination related to tokens.
SEND clearly embodies this characteristic, that is, “I’m not just doing technical development and ecosystem support in a radicle style, I also have my own token $SEND, so this token itself is actually already rooted in the community”.
Although the official hasn’t announced specific cooperation models, we can actually boldly imagine, will those projects that cooperate with SEND to develop Blink use cases receive SEND token rewards?
And will users who use these use cases also receive SEND token rewards?
This is actually similar to tokens like DEGEN/CAST/MEME born in Farcaster or Warpcaster, namely:
All tokens are the best reward for early ecosystem building and participation.
However, MEME coins like DEGEN developed and grew in a user-driven form, where users could get it by being active; while SEND’s approach seems to be exerting effort on both ends — developers building Blink use cases and users using Blink all have the possibility of obtaining SEND tokens.
From the community, back to the community.
People don’t dislike a token appearing out of thin air, what they dislike is not getting a piece of the pie in this process.
Using this psychology, SEND’s model can certainly go forward, and will generate network effects as more people use Blink and share their airdrop experiences.
However, with Farcaster’s daily active users reaching ATH before, and TON ecosystem’s $DOGS instantly attracting 1 million fans after, it’s hard to predict who will be a flash in the pan and who will laugh last.
But one thing we know:
Whoever pleases the community owns liquidity and attention.
