In March, the popularity of Google searches for Bitcoin and Ethereum rebounded, reaching the highest level of the year

CoinRank News: In March 2025, Bitcoin had a Google search interest of 34, the highest level so far in 2025. January and February had search interest of just 31 and 27, respectively. This marks a relative month-over-month increase in Bitcoin searches of 26%, and also marks a turnaround in the metrics downward trend since November 2024. Meanwhile, Ethereum also had a Google search interest of 19 in March, the highest level so far in 2025. This was up slightly from 16 in February. While still far from previous cycle highs, analysts say that the rise in Google search interest for Bitcoin and Ethereum in March may reflect a recovery in retail interest, at least better than it has been so far in 2025. A broader theory for the rise in Bitcoin interest in March could be the newly announced U.S. tariffs, which may have reignited the digital gold and store of value narratives long associated with Bitcoin, especially against the backdrop of rising geopolitical or macroeconomic tensions. This theory is supported by the performance of the BTC/SPX exchange rate data, which has risen by more than 8% since the Liberation Day tariff announcement on April 2. (TheBlock)