KEYTAKEAWAYS
- "Miss AI" marks the world’s first formal AI beauty contest, blending historic beauty pageant traditions with modern artificial intelligence.
- The judging panel features a mix of AI-generated influencers and human judges, highlighting the integration of AI personalities in public roles.
- Discussions around AI's influence in beauty raise concerns about authenticity, with AI's rising role potentially reshaping future beauty and fashion norms.
CONTENT
The first-ever Miss AI beauty pageant features AI-generated models competing for prizes, sparking debate about the future of AI and beauty standards.
A NEW ERA OF BEAUTY CONTESTS: THE ‘MISS AI’ PAGEANT BEGINS
(source: WAICA)
Beauty contests have a long history, with the earliest known contest dating back to 1825 in Balatonfüred, Hungary. Nearly 200 years later, we welcome a brand-new type of contest: “Miss AI,” the world’s first official and formal artificial intelligence beauty contest.
JUDGING PANEL
(source: WAICA)
The contest was announced in April by Fanvue, a social media platform designed for AI models, in collaboration with the World AI Creators Award (WAICA). The judging panel includes two AI-generated influencers, Aitana Lopez and Emily Pellegrini, as well as two human judges, Andrew Bloch and Sally-Ann Fawcett.
MEET THE CONTESTANTS
The 10 contestants from around the world each have unique backgrounds and styles:
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Lalina
(source: WAICA)
A French model and travel blogger known for her “elegant charm and a touch of allure,” boasting over 94,000 followers.
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Aiyana Rainbow
(source: WAICA)
From Romania, she is a DJ promoting LGBTQ culture with a passion for motorcycles, and has over 3,000 followers.
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Olivia C
(source: WAICA)
A travel-focused influencer with more than 10,600 followers, she is honored to participate in what she calls the ‘Oscars’ of the tech world and hopes to pave the way for future technology connections.
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Kenza Layli
(source: WAICA)
A family blogger from Morocco with 192,000 followers who shares a plethora of photos related to Middle Eastern culture.
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Anne Kerdi
(source: WAICA)
A model from France with nearly 10,000 followers, she showcases the landscapes of Brittany in northwest France through visuals, text, audio, and video to demonstrate the capabilities of AI.
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Zara Shatavari
(source: WAICA)
India’s first self-proclaimed AI brand ambassador, who loves healthy food, travel, and fashion, with nearly 5,500 followers.
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Seren Ay
(source: WAICA)
A virtual model and AI ambassador from Turkey, she feels it is an honor of a lifetime to compete and is proud to share this experience with everyone.
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Asena Ilik
(source: WAICA)
Another influencer from Turkey with 29,000 followers who loves sports and travel and feels honored to have stood out among 1,500 participants.
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Eliza Khan
(source: WAICA)
From Bangladesh, she has over 13,000 followers and is a “virtual nomad” who posts lifelike photos and is extremely honored to qualify for Miss AI.
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Ailya Lou
(source: WAICA)
A Japanese-Afro-Brazilian model from Brazil who loves photo editing. Her developer states that she represents not only beauty but also the future.
These 10 AI models will compete for cash prizes and various benefits. According to the World AI Creators Award website, the top three contestants in “Miss AI” will receive prizes totaling over $20,000, including a $5,000 cash prize for the winner, along with an AI mentorship program and PR services provided by WAICA partner Fanvue.
AI: THE BIGGEST THREAT TO ‘BEAUTY’?
The contest has sparked widespread discussion, as the emergence of AI models is indeed controversial, particularly within the health and beauty industries, which have long struggled with unrealistic standards and diversity issues.
A UK study last year found that 60% of consumers felt underrepresented in health and beauty advertising—a figure that rises to 79% among those over 55, with 43% preferring ads that feature real users.
Unilever’s Dove brand predicts that by 2025, we will enter an era where 90% of content will be generated by artificial intelligence, with their message remaining: “Keep beauty real.” One-third of women feel pressured to change their appearance due to content they see online, even when they know these images are fake or AI-generated. The rise of AI poses one of the greatest threats to true beauty over the past 20 years.
Nonetheless, the popularity of AI influencers and models in the fashion and media industries seems to be a trend that is set to explode. A 2024 influencer promotion report shows that nearly half of the Gen Z population is interested in brands that have AI influencers.
With the launch of this “Miss AI” beauty contest, we are witnessing a new chapter in AI models within the fashion and beauty industries. This contest is more than just a competition; it is an exploration of future technology and aesthetics.
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