KEYTAKEAWAYS
- Kenza Layli, an AI-generated influencer, wins the world's first Miss AI pageant
- Prize package valued at $13,000 includes cash, platform support, and publicity services
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Thrive AI Health, led by former Fitbit executive DeCarlos Love, aims to develop personalized AI-powered health advice. The venture is supported by OpenAI’s Sam Altman and Huffington’s Thrive Global, with strategic investment from the Alice L. Walton Foundation.
In a groundbreaking event that blurs the lines between artificial intelligence and traditional beauty pageants, Kenza Layli, a computer-generated influencer from Morocco, has been crowned the world’s first Miss AI. Layli emerged victorious from a pool of over 1,500 contestants, claiming a prize package valued at $13,000.
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The inaugural Miss AI pageant, part of the World AI Creator Awards (WAICAs) sponsored by content creator platform Fanvue, marks a significant milestone in the evolving landscape of digital influencers and AI-generated content. Layli’s win includes $5,000 in cash, support on a leading AI creator platform, and dedicated publicity services.
>> Read more: What is Miss AI Beauty Pageant?
Layli’s triumph was determined by a panel of judges that included both AI-generated influencers, such as Emily Pellegrini and Aitana Lopez, and human experts like pageant historian Sally-Ann Fawcett and marketing guru Andrew Bloch. Contestants were evaluated on their beauty, social media influence, and the sophistication of AI tools used in their creation.
Sofia Novales, a member of judge Aitana Lopez’s management team, praised Layli’s standout qualities: “She had great facial consistency and achieved high quality in details like hands, eyes, and clothing. What truly impressed us was her personality and how she addresses real issues in the world, showing that she takes her role on the platform seriously.”
Even before her victory, Layli had amassed over 130,000 Instagram followers and secured brand deals with companies like Hyundai and Bioderma. Her win in the Miss AI pageant is expected to further boost her digital presence and influence.
In her computer-generated acceptance speech, Layli emphasized the transformative potential of AI: “AI isn’t just a tool; it’s a transformative force that can disrupt industries, challenge norms, and create opportunities where none existed before.” She also expressed her commitment to promoting diversity and inclusivity within the field of AI.
Layli is the creation of Meriam Bessa at L’Atelier Digital & AI, a Moroccan media agency. The AI influencer is available 24/7 for fan interactions on Instagram and can communicate in seven languages, showcasing the advanced capabilities of AI in social media engagement.
William Monange, co-founder of Fanvue, envisions the WAICAs becoming “the Oscars of the AI creator economy.” He noted the exponential growth in AI creators and emphasized that events like Miss AI help raise industry standards.
As AI-generated influencers and content creators continue to gain prominence, the Miss AI pageant represents a new frontier in digital media and marketing. It raises intriguing questions about the future of influencer culture, beauty standards, and the role of AI in shaping public perceptions and brand interactions.
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